Merge Tags

Merge tags are dynamic fields that allow you to customize the content of a message.

For example, let’s say that you want to include the first name of the attendee, the title of the event and the number of days left until the the event begins in your message.
You can simply use the "Attendee First Name", "Event Title" and "Days Until Event" merge tags to do so.

As the message is sent out, each merge tag will be dynamically replaced with the desired information.

Types of Merge Tags

Merge tags are available for every aspect of an event: Event details, Venue Details, Tickets information, Attendee Data, etc.. Merge Tags are located to the right of the message subject line and message body.

How to Use Merge Tags

To add a merge tag to a message, place the cursor exactly where you want the tag to appear in the message and click on the desired tag. The merge tag will now display in the message editor.

Preview Merge Tags

It’s always a good idea to preview a message to make sure everything looks good.

Use the Preview link at the top of the Message Editor to see what your message will look like. Merge tags will be replaced by brackets to give you a sense of where the data will go.

Merge Tag Cheat Sheet

Events

The merge tags in this section include details about the event you are sending a message for.

Merge Tag Description
Event Title Adds the title of the event to the message.
Event Excerpt Includes the WordPress excerpt for the event. If no excerpt is defined for the event, this tag will use the excerpt automatically generated by WordPress.
Event Start Date Adds the date the event is scheduled to begin. E.g. July 15
Event Start Time Adds the time of day that the event is scheduled to begin. E.g. 10:00 a.m.
Event End Date Adds the date the event is scheduled to end. E.g. July 16
Event End Time Adds the time of day that the event is scheduled to begin. E.g. 10:00 a.m.
Event URL Adds the web address (URL) of the event to the message. E.g. your-website.com/link-to-event

 

Tickets

The merge tags in this section contain information about the tickets created for the event using the Event Tickets and/or Event Tickets Plus plugin.

If you have several tickets for an event, each ticket will get dedicated merge tags. For example, if you have one ticket called Early Bird and another ticket called General Admission, you will have the following options for the Ticket Name merge tag:

  • Ticket Name (Early Bird)
  • Ticket Name (General Admission)
Merge Tag Description
Buy Now Link Adds a direct link to the ticket form on the event page of your website.
Ticket Name Adds the name of the ticket.
Ticket Price

Displays the price of a ticket for the event.

Important note: the currency is not included in the output. As such, you will want to make sure to include it before or after the merge tag, depending on the currency.

Tickets Remaining

Displays the quantity of tickets that are left to purchase for the event for a particular ticket.

For example, if you have a ticket that has 100 tickets available and 90 tickets have been purchased, once the message is sent the merge tag will be dynamically replaced by “10” in the message.

 

Event Venue

The merge tags in this section provide details about the location of the event.

Merge Tag Description
Venue Name Displays the name of the venue, if one is available.
Venue Address Displays the physical address of the location, as provided by the site.

 

Attendees

The merge tags in this section provide details about the attendee receiving the sent message.

Merge Tag Description
Attendee First Name Adds the first name of the attendee receiving the message.
Attendee Last Name Adds the last name of the attendee receiving the message.
Attendee Email Adds the email address of the the attendee receiving the message.
Attendee Ticket Type Adds the name of the ticket the attendee has purchased. For example, if the attendee purchased a ticket called “General Admission,” then that will be the name that is displayed in the message.