Merge tags are dynamic fields that allow you to customize the content of a message.
For example, let’s say that you want to include the first name of the attendee, the title of the event and the number of days left until the the event begins in your message.
You can simply use the "Attendee First Name", "Event Title" and "Days Until Event" merge tags to do so.
As the message is sent out, each merge tag will be dynamically replaced with the desired information.
Types of Merge Tags